More than ever before, success in the retail market depends on being able to offer a different customer experience that is unique and more attractive than the competition. An experience that empowers customers so that they can decide the best way to interact with a brand. Every opportunity should deliver exactly what the customer wants. This delivery needs to be synchronised across in-store and digital offerings to provide a holistic view of the brand.
This guide looks at some of the common business challenges that the retail market faces in today’s busy, tech-savvy world. With a specific focus on pain points within the customer journey, the guide looks at the difficulties surrounding Click and Collect, the strive to be a true omnichannel retailer and the struggle to promote strong personal interactions and loyalty.
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