On behalf of Qmatic, the market leader in customer journey management solutions, survey experts Censuswide polled 1,370 adults to find out more information on shopping habits during the peak winter period, how they split their spending between online and in-store, what frustrates them about the experience and how they go about returning unwanted gifts.


Download the full report to discover:

  • Key trends in consumer behaviours in the Golden Quarter in comparison to shopping the rest of the year
  • Perceptions of In-Store friction points which worsen in peak trading periods affecting customer purchasing channels
  • How advancements in automating click & collect and payment can increase satisfaction, convenience and browse time

Download the full report, 'Reducing friction in retail stores during the Golden Quarter, A Qmatic survey'.


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