Sven-Olof Husmark

Qmatic
Vice President & Chief Marketing Officer

Sven-Olof Husmark is a customer experience industry pioneer and executive. For more than 20 years, he has directed the success of sales and marketing departments within international technology companies. Since 2013, Sven-Olof has led the Qmatic team responsible for marketing products and services across the globe through partner channels, market intelligence, communications, and brand stewardship.

Recent Posts

Erase Friction in the Customer Journey with Journey Insights and Analytics

Posted by Sven-Olof Husmark

3/24/2017

Creating a consistent customer journey that narrows the gaps between digital and real world environments often means identifying friction points, understanding why they exist and having the resources in place to fix them quickly.

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Topics: business intelligence

A Better Customer Journey – Qmatic Insights from NRF Big Show

Posted by Sven-Olof Husmark

2/2/2017

From January 15 through 17, Qmatic joined 35,000 retail professionals for the 106th annual NRF Big Show Convention and Expo.[1] We had a great time sharing information and learning about advances in retail and customer experience, networking with peers, and more. The event was a powerful opportunity to show the industry how revolutionary a flexible customer journey technology ecosystem and powerful data insights can be for retaining customers and driving sales across every retail channel.

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Topics: Retail

Why Amazon Go is a Mixed Bag for Retailers

Posted by Sven-Olof Husmark

12/15/2016

In 2014, I wrote an article for Customerthink called Retailers Provide “Amazon Experiences” in the Store. Little did I know then that Amazon already had spent almost two years working on a concept that would translate their online presence into the physical world. The company rolled out that newest category-changer this week.

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Topics: Retail

Inspire and Reward Your Shoppers this Holiday Shopping Season

Posted by Sven-Olof Husmark

11/22/2016

The brick and mortar store long stood as the paragon of the holiday shopping experience. No longer. Consumers are simply too time pressed and cost sensitive to limit their shopping to physical stores.  With mobile and online channels becoming increasingly pervasive, retail studies are confirming that “Consumers visit stores for more than just a purchase, and their expectations of retailers are higher than before. They're looking for an informative, customized experience.”[1]

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Topics: Retail

How to Improve Healthcare with Patient Journey Data

Posted by Sven-Olof Husmark

11/10/2016

84% of hospital leaders rank patient experience as a top priority. Not only does the level of patient experience indicate how well care providers are performing their jobs, it impacts patient retention, competitiveness with other providers, compliance, reimbursement rates, and more.

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Topics: Healthcare

Are you Successfully Removing Experience Gaps from Your Omnichannel Retail Journey?

Posted by Sven-Olof Husmark

10/21/2016

As recently as 2014, leading analysts including Forrester, Accenture, IDC, Ipsos MediaCT, Sterling Brands and Google Think were building a case for the omnichannel model.[1] It was considered a competitive advantage that most retailers were unable to leverage. It has rapidly evolved from being something that only ‘sophisticated’ retailers pursued to something most retailers today recognize as vital to their business.

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Topics: omnichannel